Become a Dealer on Gunfinder

Gunfinder is a meta-search engine that helps hunters and sport shooters quickly find the product they're looking for at the right price. If you run an online shop in the hunting and shooting sports space and want to list your products on Gunfinder, you've come to the right place. We'll walk you through how to connect your shop.

Requirements

To be listed on Gunfinder, there are exactly two basic requirements:

1. You are a gunsmith, hunting outfitter, or dealer, or you operate a marketplace.
2. You run your own online shop where your products are sold.

If you meet both requirements, there are three ways we can add your products to our database.

Affiliate Feed

Affiliate marketing is a form of online marketing: as a shop owner, you provide an affiliate platform with your product database. The platform generates a data feed from it and passes it on to Gunfinder. Gunfinder reads the feed and imports your products. When they appear in search results and are clicked, the affiliate platform can generate detailed statistics about your sales.

Affiliate systems already used by Gunfinder dealers include, for example, Awin, Adcell, and Belboon.

If your shop is already a member of an affiliate system, or you're considering joining one, just send us an email at [email protected] with all the details.

Product Data Feed

Many shop solutions such as Shopware or JTL-Shop offer a product feed out of the box. The shop exports all the products you've specified, along with their data, in a structured format and makes them available online. You can find an overview of all supported formats in our data feed article.

List Directly on Gunfinder

You can also list directly on Gunfinder and offer firearms, ammunition, and equipment online. This option is open to both private and commercial users. Sellers and interested buyers communicate directly with each other via the integrated messaging system. Listing on Gunfinder is free for you and unlimited in time.

Which Method Is Right for You?

In general, we prefer the first two methods: a direct data connection typically gives us reliable, up-to-date information that is less prone to fluctuations.

Listing directly is especially appealing for private sellers — anyone with a large inventory would have to add each firearm individually and communicate with buyers one by one. For starters or in individual cases, however, this can also be an interesting channel for dealers who are just getting their feet wet with online sales.

Whichever method you choose: get in touch with us either way. We're happy to work with you and will find a solution for everyone.