Since 1949, the company SWAROVSKI, based in Tyrol, Austria, has been one of the world's leading manufacturers of riflescopes, binoculars, and spotting scopes.

The company's success is based on its specially developed prism production and grinding process. The first riflescope from SWAROVSKI was released in 1959. Significant innovations for the hunting community also included the world's first rubber-armored binoculars, which were introduced in 1971, and in 1976, the first riflescope with its own Nova telescope eyepiece technology to prevent eye injuries when shooting from awkward positions. The most relevant products for hunters include binoculars, riflescopes, and telescopes.

SWAROVSKI products are high-priced and are considered by most hunters to be among the best in the world.

Current models: Riflescopes: Z8i, Z6i, dS, X5i Binoculars: EL; EL Range, CL; SLC; Habicht