Since 1949, SWAROVSKI, based in the Austrian Tyrol, has been one of the world's leading manufacturers of riflescopes, binoculars and binoculars.

The company's success is based on its proprietary prism production and grinding process. SWAROVSKI's first riflescope appeared in 1959, and other innovations of significance to the hunting community included the world's first rubber-armored binoculars, which appeared in 1971, and the first riflescope with proprietary Nova telescopic eyepiece technology to prevent eye injuries when shooting from awkward positions in 1976. The products most relevant to the hunting community include binoculars, rifle scopes and telescopes.

SWAROVSKI products are highly priced and are considered by most hunters to be among the best in the world.

Current models: Riflescopes: Z8i, Z6i, dS, X5i Binoculars: EL; EL Range, CL; SLC; Goshawk